Bayer
Bayer
Media landmark
Helmut Jahn built the new company headquarters in 2007. Linked to this was the decision to give up the old high-rise building. We were able to convince Bayer to transform this high-rise into a media landmark. The building was completely gutted and clad in stainless steel mesh with integrated LEDs.
"IlluMesh" was developed together with GKD in Düren to mediatize such a large facade. Profiles with LEDs in front illuminate the stainless steel mesh so that video images are possible from the given viewing distance.
Inside, a core made of green Macrolon was installed, which is illuminated floor by floor. The concrete corners were painted blue and their illumination is also staged synchronously with the content on the media façade.