By rule, a media façade has the task to support the communicative purposes of the investor or the operator directly or indirectly – the investment must pay off in any form. These communicative tasks are from the conveyance of information or an individual Corporate Identity up to integration of advertisement, which should generate an income for the investor. The construction of the Content Design is often put on in a hybrid way in all these requirements including the challenge to adjust itself sensibly to its urbane surroundings by cultural configuration, in order to get the acceptance of the city. However, nothing is more strenuous for the public space, than when the electronic media constantly jump to and fro between these very different communication tasks. With that, a media façade is perceived abruptly as a Billboard, what the architecture associated with it dominates and prostitutes.
With SITE-character, these tasks can be connected fluently with each other. If a formerly produced content should be played, SITE-character can set up a fluent transfer or even integrate the new Content into a fluent structure. In this way, hard breaks are avoided and the architecture is balanced in its sensuous effect. A fluent structure of information and emotions is formed, which gets adjusted to the flow of the public life smoothly.