A media façade in a historically evolved city like Münster requires the owner to be highly motivated. Mr. Schlottbom, CEO of the PSD-Bank in Münster, planned the media façade right from the beginning of the architectural competition. Therefore I had the opportunity to supervise the competition entries and to make recommendations to the owner.
Even if the media façade was planned as part of the concept for the competition, there were some political obstacles to overcome. For this purpose, an editorial conference was established that regularly met and represented the members of the planning department, the city marketing, the architect, a representative of Münster’s University of Design, the owner and myself.
In this conference, we developed as a communication goal for the façade to present the identity of the city of Münster with its display. The motto “Innovation and Change” made way for a differentiated media design.
With the help of Prof. Lukas, the implications for traffic psychology were carefully analyzed. This analysis confirmed the hitherto developed concept for media design, since this concept had already aimed explicitly for a calm visual language.
The general realization was in the hands of ag4.